The MGI Group amplifies purchasing opportunities with the opening of the Online Showroom. Nicoletta Caruso, vice president, is tasked with holding the christening of this new sales channel, which complements the traditional ones.
"The initiative was created to put the opportunities offered by digitization at the service of our network," explains Caruso. "The platform represents a perfect integration between real and virtual by allowing customers to have a wide range of plates, ready for delivery, available at our headquarters. We are proud of this project, which leads us to greater internal integration with Group companies and to offer a Customer Experience at an even higher level. Our staff is available to handle offers and orders."
"The Online Showroom represents a great opportunity. Customers, on a global scale, upon registration, have the opportunity to access our entire stock of materials, updated daily, through the official website www.marmiegraniti.online,"adds Paolo Agonigi, Managing Director "The tool allows you to search and compare the availability of slabs quickly and easily from the comfort of your home or office. Once the preferred ones have been identified, one can request a quote, initiate a personalized negotiation, book them and complete the purchase. The continuous evolution of the market sees the strategic growth of digital contact channels integrating closely with the sales force that remains, an essential part of the customer experience."
Marble, specifically, is appreciated for its materiality. For this very reason, MGI is increasingly integrating physical consulting, redesigning sales channels to turn them into true points of experience, with real-time data and instant feedback.
Read the press release